The online presence of Turkish banks: Communicating the softer side of corporate identity

Basit Öğe Kaydı
dc.authorid/0000-0002-8818-7265;
dc.contributor.authorOzdora-Aksak, Emel
dc.contributor.authorAtakan-Duman, Sirin
dc.date.accessioned2025-10-24T18:09:10Z
dc.date.available2025-10-24T18:09:10Z
dc.date.issued2015
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractThis study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. (C) 2014 Elsevier Inc. All rights reserved.
dc.description.sponsorshipScientific and Technological Research Council of Turkey (TUBITAK) [114096]
dc.description.sponsorshipThe authors would like to thank the anonymous reviewers for their valuable insights and suggestions which helped make the paper stronger. In addition, Berrak Esen and Melike Tigli cannot be thanked enough for helping with the long and tedious data collection process for this paper. This work has been funded by The Scientific and Technological Research Council of Turkey (TUBITAK), grant no. 114096.
dc.identifier.doi10.1016/j.pubrev.2014.10.004
dc.identifier.endpage128
dc.identifier.issn0363-8111
dc.identifier.issn1873-4537
dc.identifier.issue1
dc.identifier.scopus2-s2.0-84954522443
dc.identifier.scopusqualityQ1
dc.identifier.startpage119
dc.identifier.urihttps://doi.org/10.1016/j.pubrev.2014.10.004
dc.identifier.urihttps://hdl.handle.net/20.500.12899/3486
dc.identifier.volume41
dc.identifier.wosWOS:000350838300014
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherElsevier Science Inc
dc.relation.ispartofPublic Relations Review
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20251023
dc.subjectCorporate social responsibility; Public relations; Organizational identity; Banking sector; Qualitative analysis; Social media
dc.titleThe online presence of Turkish banks: Communicating the softer side of corporate identity
dc.typeArticle

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