The online presence of Turkish banks: Communicating the softer side of corporate identity
Küçük Resim Yok
Tarih
2015
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Inc
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. (C) 2014 Elsevier Inc. All rights reserved.
Açıklama
Anahtar Kelimeler
Corporate social responsibility; Public relations; Organizational identity; Banking sector; Qualitative analysis; Social media
Kaynak
Public Relations Review
WoS Q Değeri
Q2
Scopus Q Değeri
Q1
Cilt
41
Sayı
1
