Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Küçük Resim Yok
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Inderscience Publishers
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Online guest reviews are now playing an increasingly important role in consumer purchase decisions. Online booking websites are considered excellent sources of information, thanks to their millions of reviews. This paper contributes to research into eco-labels in the hospitality industry by discussing the online ratings of hotels with reference to different attributes, such as average daily rate, number of rooms, number of detailed reviews, and overall customer rating, as well as specific ratings for staff, value for money, location, facilities, comfort, cleanliness and free Wi-Fi. The results of this study indicate that there was a statistically significant difference between eco-labelled and non-eco-labelled hotels in terms of average daily rates and number of rooms. Eco-labelled hotels were found to have significantly better scores than non-eco-labelled hotels. However, there was no statistically significant difference between eco-labelled and non-eco-labelled hotels in terms of the number of detailed reviews and the customer ratings regarding the different attributes that measure customer satisfaction.
Açıklama
Anahtar Kelimeler
Online reviews, Online hotel ratings, Electronic word-of-mouth, EWOM, Eco-labels
Kaynak
International Journal of Entrepreneurship and Innovation Management
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
24
Sayı
4-5
Künye
Binbasioglu, H. (2020). Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo. International Journal of Entrepreneurship and Innovation Management, 24(4-5), 358-373.
