The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Inc
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. (C) 2014 Elsevier Inc. All rights reserved.
Açıklama
Anahtar Kelimeler
Corporate social responsibility; Public relations; Institutional theory; Organizational identity; Turkey's banking sector
Kaynak
Public Relations Review
WoS Q Değeri
Q3
Scopus Q Değeri
Q1
Cilt
40
Sayı
5
