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    Gaining legitimacy through CSR: an analysis of Turkey's 30 largest corporations
    (Wiley, 2016) Ozdora-Aksak, Emel; Atakan-Duman, Sirin
    Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs.
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    HOW DO TURKISH BANKS CONSTRUCT THEIR IDENTITIES: A THEMATIC ANALYSIS
    (Int Organization Center Acad Research, 2015) Atakan-Duman, Sirin; Ozdora-Aksak, Emel
    Based on institutional theory, this research studies the role of corporate social responsibility in organizational identity construction and online communication. The textual data analysis software Diction 7.0 and Concordance 3.3 is utilized to understand organizational identity construction by examining corporate websites of Turkey's eight largest banks. Study results revealed that banks construct their identities by utilizing a similar set of themes. Interestingly, the themes mainly communicated on the websites of the eight banks studies do not necessarily include economic outputs such as core banking functions or superiority, but the banks tend to heavily communicate their non -economic agendas such as sustainability and corporate social responsibility.
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    The online presence of Turkish banks: Communicating the softer side of corporate identity
    (Elsevier Science Inc, 2015) Ozdora-Aksak, Emel; Atakan-Duman, Sirin
    This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. (C) 2014 Elsevier Inc. All rights reserved.
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    The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector
    (Elsevier Science Inc, 2014) Atakan-Duman, Sirin; Ozdora-Aksak, Emel
    This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. (C) 2014 Elsevier Inc. All rights reserved.