HOW DO TURKISH BANKS CONSTRUCT THEIR IDENTITIES: A THEMATIC ANALYSIS
Küçük Resim Yok
Tarih
2015
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Int Organization Center Acad Research
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Based on institutional theory, this research studies the role of corporate social responsibility in organizational identity construction and online communication. The textual data analysis software Diction 7.0 and Concordance 3.3 is utilized to understand organizational identity construction by examining corporate websites of Turkey's eight largest banks. Study results revealed that banks construct their identities by utilizing a similar set of themes. Interestingly, the themes mainly communicated on the websites of the eight banks studies do not necessarily include economic outputs such as core banking functions or superiority, but the banks tend to heavily communicate their non -economic agendas such as sustainability and corporate social responsibility.
Açıklama
2nd International Conference on Education and Social Sciences (INTCESS) -- FEB 02-04, 2015 -- Istanbul, TURKEY
Anahtar Kelimeler
Organizational identity; corporate social responsibility; website; legitimacy; banking sector; Diction; Concordance; Turkey
Kaynak
2nd International Conference On Education And Social Sciences (Intcess'15)
WoS Q Değeri
N/A
