HOW DO TURKISH BANKS CONSTRUCT THEIR IDENTITIES: A THEMATIC ANALYSIS

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dc.contributor.authorAtakan-Duman, Sirin
dc.contributor.authorOzdora-Aksak, Emel
dc.date.accessioned2025-10-24T18:10:24Z
dc.date.available2025-10-24T18:10:24Z
dc.date.issued2015
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description2nd International Conference on Education and Social Sciences (INTCESS) -- FEB 02-04, 2015 -- Istanbul, TURKEY
dc.description.abstractBased on institutional theory, this research studies the role of corporate social responsibility in organizational identity construction and online communication. The textual data analysis software Diction 7.0 and Concordance 3.3 is utilized to understand organizational identity construction by examining corporate websites of Turkey's eight largest banks. Study results revealed that banks construct their identities by utilizing a similar set of themes. Interestingly, the themes mainly communicated on the websites of the eight banks studies do not necessarily include economic outputs such as core banking functions or superiority, but the banks tend to heavily communicate their non -economic agendas such as sustainability and corporate social responsibility.
dc.description.sponsorshipInt Org Ctr Acad Res
dc.identifier.endpage824
dc.identifier.isbn978-605-64453-2-3
dc.identifier.issn#DEĞER!
dc.identifier.startpage820
dc.identifier.urihttps://hdl.handle.net/20.500.12899/4162
dc.identifier.wosWOS:000369591700092
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherInt Organization Center Acad Research
dc.relation.ispartof2nd International Conference On Education And Social Sciences (Intcess'15)
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20251023
dc.subjectOrganizational identity; corporate social responsibility; website; legitimacy; banking sector; Diction; Concordance; Turkey
dc.titleHOW DO TURKISH BANKS CONSTRUCT THEIR IDENTITIES: A THEMATIC ANALYSIS
dc.typeConference Object

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