Investigating The Effect of Technological Features on Tractor Preference: Case of Konya Province

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dc.contributor.authorBAYRAMOĞLU, Zeki
dc.contributor.authorDOĞAN, Hasan Gökhan
dc.contributor.authorAğızan, Kemalettin
dc.contributor.authorCANDEMİR, Serhan
dc.date.accessioned2025-10-24T18:03:31Z
dc.date.available2025-10-24T18:03:31Z
dc.date.issued2025
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractTractors are the most important vehicle of the variety of mechanization used in the agricultural sector. Different fractions can be preferred by the manufacturer because of the many advantages it provide. Preferences that differ according to land type, land size, quality of production, and soil characteristics have necessitated a close examination of tractor markets. When researching tractor markets, it is very important to determine the expectations of the market in question. In this study, the preferences of manufacturers in Konya province in terms of technological features in choosing tractors were examined. The results of the survey conducted with 340 producers through proportional sampling were evaluated using conjoint analysis. According to the analysis results, the technological features of the tractors most preferred by the manufacturers are those with a power range of 71-100 HP, a traction feature of 4WD, price range 1-2 million TL (32,000-62,000$), automation, hydraulic system, air conditioning, heating, and sound insulation. It was determined that they were tractors with a large cabin volume and GPS and mapping systems. Planning the organization of the Turkish tractor market in line with producer expectations and regional/local market segmentation according to producer expectations is considered important for tractor manufacturers and efficiency in agricultural production.
dc.identifier.doi10.18016/ksutarimdoga.vi.1627340
dc.identifier.endpage1130
dc.identifier.issn2619-9149
dc.identifier.issue4
dc.identifier.startpage1122
dc.identifier.trdizinid1326211
dc.identifier.urihttps://doi.org/10.18016/ksutarimdoga.vi.1627340
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1326211
dc.identifier.urihttps://hdl.handle.net/20.500.12899/2302
dc.identifier.volume28
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofKahramanmaraş Sütçü İmam Üniversitesi Tarım ve Doğa Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzTR-Dizin_20251023
dc.subjectTürkiye
dc.subjectConjoint analysis
dc.subjectTractor preference
dc.subjectTractor technology
dc.titleInvestigating The Effect of Technological Features on Tractor Preference: Case of Konya Province
dc.typeArticle

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