Investigating The Effect of Technological Features on Tractor Preference: Case of Konya Province
Küçük Resim Yok
Tarih
2025
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Tractors are the most important vehicle of the variety of mechanization used in the agricultural sector. Different fractions can be preferred by the manufacturer because of the many advantages it provide. Preferences that differ according to land type, land size, quality of production, and soil characteristics have necessitated a close examination of tractor markets. When researching tractor markets, it is very important to determine the expectations of the market in question. In this study, the preferences of manufacturers in Konya province in terms of technological features in choosing tractors were examined. The results of the survey conducted with 340 producers through proportional sampling were evaluated using conjoint analysis. According to the analysis results, the technological features of the tractors most preferred by the manufacturers are those with a power range of 71-100 HP, a traction feature of 4WD, price range 1-2 million TL (32,000-62,000$), automation, hydraulic system, air conditioning, heating, and sound insulation. It was determined that they were tractors with a large cabin volume and GPS and mapping systems. Planning the organization of the Turkish tractor market in line with producer expectations and regional/local market segmentation according to producer expectations is considered important for tractor manufacturers and efficiency in agricultural production.
Açıklama
Anahtar Kelimeler
Türkiye, Conjoint analysis, Tractor preference, Tractor technology
Kaynak
Kahramanmaraş Sütçü İmam Üniversitesi Tarım ve Doğa Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
28
Sayı
4
