The Effect of Stock Market Literacy on Individual Investor’s Investment Decisions: Evidence from Borsa İstanbul

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dc.contributor.authorDoğaner, Mine Berra
dc.contributor.authorEkşi, İbrahim Halil
dc.contributor.authorŞit, Ahmet
dc.contributor.authorBaşar, Berna Doğan
dc.date.accessioned2026-06-19T06:32:05Z
dc.date.available2026-06-19T06:32:05Z
dc.date.issued2024
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractIn stock market investing, there are many factors that affect the decision-making process. Investors’ financial literacy is one of these factors that affect investment decisions. In this study, financial literacy regarding the stock market was determined by a questionnaire applied to 1140 individual investors and the factors that affect decision-making were clustered according to the K-means technique. Then, the effect of stock market literacy levels on investment decisions was analyzed with random forest regression. As a result of the analysis, the demographic characteristics of the investors and their stock market literacy were also associated. From the findings, it was concluded that the factors of unbiased information in the group with low stock market literacy, and the factors of advice and unbiased information in the group with high stock market literacy are effective in investment decisions. © 2024, University of National and World Economy. All rights reserved.
dc.identifier.doi10.37075/EA.2024.1.07
dc.identifier.endpage119
dc.identifier.issn1312-7462
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85189544312
dc.identifier.scopusqualityQ3
dc.identifier.startpage99
dc.identifier.urihttps://doi.org/10.37075/EA.2024.1.07
dc.identifier.urihttps://hdl.handle.net/20.500.12899/4966
dc.identifier.volume30
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherUniversity of National and World Economy
dc.relation.ispartofEconomic Alternatives
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_Scopus_20260612
dc.subjectDemographic Features
dc.subjectInvestment Decisions
dc.subjectK-Means
dc.subjectStock Market Literacy
dc.titleThe Effect of Stock Market Literacy on Individual Investor’s Investment Decisions: Evidence from Borsa İstanbul
dc.typeArticle

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