The Effect of Stock Market Literacy on Individual Investor’s Investment Decisions: Evidence from Borsa İstanbul
Küçük Resim Yok
Tarih
2024
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
University of National and World Economy
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
In stock market investing, there are many factors that affect the decision-making process. Investors’ financial literacy is one of these factors that affect investment decisions. In this study, financial literacy regarding the stock market was determined by a questionnaire applied to 1140 individual investors and the factors that affect decision-making were clustered according to the K-means technique. Then, the effect of stock market literacy levels on investment decisions was analyzed with random forest regression. As a result of the analysis, the demographic characteristics of the investors and their stock market literacy were also associated. From the findings, it was concluded that the factors of unbiased information in the group with low stock market literacy, and the factors of advice and unbiased information in the group with high stock market literacy are effective in investment decisions. © 2024, University of National and World Economy. All rights reserved.
Açıklama
Anahtar Kelimeler
Demographic Features, Investment Decisions, K-Means, Stock Market Literacy
Kaynak
Economic Alternatives
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
30
Sayı
1
