Strategic Insights: Navigating Digital Transformation And Customer-Centricity For Enhanced Business Success

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dc.contributor.authorGültaş, Paşa
dc.date.accessioned2025-10-24T17:59:13Z
dc.date.available2025-10-24T17:59:13Z
dc.date.issued2023
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractThis paper examines the impact of digital transformation and customer-centricity on the processes businesses use to create customer value in today's business world. It discusses the opportunities digital transformation presents to businesses and explores strategies for increasing customer value to achieve success in the current business environment. Additionally, the text offers practical illustrations of theoretical concepts using anecdotal evidence and real-life cases. Finally, through an analysis of emerging digital transformation trends and their potential benefits for companies striving to enhance customer value, it presents businesses with a strategic outlook.
dc.identifier.doi10.55065/intraders.1393775
dc.identifier.endpage249
dc.identifier.issn2667-4408
dc.identifier.issue2
dc.identifier.startpage223
dc.identifier.urihttps://doi.org/10.55065/intraders.1393775
dc.identifier.urihttps://hdl.handle.net/20.500.12899/1995
dc.identifier.volume6
dc.language.isoen
dc.publisherKürşat ÇAPRAZ
dc.relation.ispartofInTraders International Trade Academic Journal
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzDergiPark_20251023
dc.subjectBusiness Administration
dc.subjectİşletme
dc.titleStrategic Insights: Navigating Digital Transformation And Customer-Centricity For Enhanced Business Success
dc.typeReview Article

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