EFFECTIVE CLINIC MARKETING: A COMPREHENSIVE ANALYSIS OF THE 7P MARKETING MIX

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dc.contributor.authorGültaş, Paşa
dc.contributor.authorErdogan, Ebru
dc.date.accessioned2025-10-24T18:03:56Z
dc.date.available2025-10-24T18:03:56Z
dc.date.issued2024
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractThis study investigates clinic marketing, a technique utilized by healthcare service enterprises to advertise their products and services, establish marketing strategies, and enhance consumer contentment. It specifically concentrates on conducting an extensive analysis of the 7P marketing mix. Data from 19 clinic professionals was obtained through face-to-face interviews and analyzed via content analysis. The study comprises recommendations on enhancing service quality, setting competitive pricing strategies, leveraging location benefits, implementing effective promotional tactics, boosting employee performance, refining treatment methods, upgrading physical facilities, devising customer satisfaction approaches, increasing brand awareness, and improving online visibility. Such suggestions offer valuable insights to healthcare clinics competing in the market. The integration of variables such as product, price, promotion, place, people, process and physical facilities, into marketing operations is crucial. According to the research, key strategies included competition analysis, digital and social media leverage, conducted analysis focused on the target audience, relationship management, and preparation of a solid crisis communication plan. These tactics will enhance clinic marketing success and provide a competitive advantage.
dc.identifier.doi10.35826/ijoess.4446
dc.identifier.endpage551
dc.identifier.issn2146-1961
dc.identifier.issue56
dc.identifier.startpage537
dc.identifier.trdizinid1241687
dc.identifier.urihttps://doi.org/10.35826/ijoess.4446
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1241687
dc.identifier.urihttps://hdl.handle.net/20.500.12899/2532
dc.identifier.volume15
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofUluslararası Avrasya Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzTR-Dizin_20251023
dc.subjectİşletme
dc.titleEFFECTIVE CLINIC MARKETING: A COMPREHENSIVE ANALYSIS OF THE 7P MARKETING MIX
dc.typeArticle

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