Mobile Hotel Reservation Application Users’ Attitudes: M-Service Quality, Technology Acceptance, and Personalization-Privacy-Risk Theory

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dc.contributor.authorTopsakal, Yunus
dc.contributor.authorÖnder, İrem
dc.date.accessioned2026-06-19T06:32:01Z
dc.date.available2026-06-19T06:32:01Z
dc.date.issued2025
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractThe study examines attitudes towards mobile hotel reservation apps in the United States (U.S.) and the Republic of Türkiye (T.R.) through the lenses of the technology acceptance model, mobile service quality, and personalization-privacy-risk taking. Initially, a pilot study was conducted with 59 participants. Subsequently, the final survey was distributed to a total of 1,612 participants, comprising 809 U.S. citizens and 803 T.R. citizens. The sample selection criteria included individuals who had previously used mobile hotel reservation apps as well as those who currently utilize them. Analyses for both countries revealed significant differences across six hypotheses. For T.R. participants, the hypotheses concerning the relationship between perceived usefulness and satisfaction, along with the relationship between privacy and satisfaction, were supported, whereas they were not supported for U.S. participants. Conversely, hypotheses regarding the relationship between interface quality and trust, interface quality and satisfaction, information quality and trust, and personalization and satisfaction were not supported for T.R. participants but were supported for U.S. participants. This study offers a novel approach by integrating the technology acceptance model, mobile service quality, and personalization-privacy-risk taking perspectives to explore attitudes towards mobile hotel reservation apps in both the U.S. and T.R. © Copyright IJHTS
dc.identifier.doi10.21863/ijhts/2025.18.4.002
dc.identifier.endpage33
dc.identifier.issn0974-6250
dc.identifier.issue4
dc.identifier.scopus2-s2.0-105035791124
dc.identifier.scopusqualityQ3
dc.identifier.startpage17
dc.identifier.urihttps://doi.org/10.21863/ijhts/2025.18.4.002
dc.identifier.urihttps://hdl.handle.net/20.500.12899/4925
dc.identifier.volume18
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherPublishing India Group
dc.relation.ispartofInternational Journal of Hospitality and Tourism Systems
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260612
dc.subjectLoyalty
dc.subjectMobile Hotel Reservation Applications
dc.subjectMobile Service Quality
dc.subjectSatisfaction
dc.subjectTrust
dc.subjectWord-Of-Mouth
dc.titleMobile Hotel Reservation Application Users’ Attitudes: M-Service Quality, Technology Acceptance, and Personalization-Privacy-Risk Theory
dc.typeArticle

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