Econometric analysis of the relationship between social media shares and price and sales amount of NFT collections

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dc.contributor.authorBakan, Ugur
dc.contributor.authorKorkmaz, Özge
dc.contributor.authorBakan, Ufuk
dc.date.accessioned2025-10-24T18:04:06Z
dc.date.available2025-10-24T18:04:06Z
dc.date.issued2025
dc.departmentMalatya Turgut Özal Üniversitesi
dc.description.abstractThe emergence of social media platforms is revolutionizing the distribution of information, creating a dynamic environment where market sentiment can be conveyed quickly. Although many social media platforms exist, X (Twitter) serves as a significant medium for people to share their feelings and thoughts easily. In fact, it is noted that individuals' thoughts and demands shift based on interactions within this platform, leading to substantial effects on savings and consumption behaviors. Similarly, herd behavior is observed due to these interactions. This study is distinctive because it explores the interaction between X (Twitter) and NFT within the context of an evolving technological landscape. Specifically, the research investigates the relationship between the sentiment value derived from social media interactions on X (Twitter) and the sales price and sales volume of selected NFT collections. Hacker Hatemi’s (2010) causality test was employed, analyzing daily data from January 25, 2023, to January 26, 2024. The findings reveal that the sentiment value influences the sales amount and price of NFT collections.
dc.identifier.doi10.48146/odusobiad.1441103
dc.identifier.endpage339
dc.identifier.issn1309-9302
dc.identifier.issue1
dc.identifier.startpage314
dc.identifier.trdizinid1304622
dc.identifier.urihttps://doi.org/10.48146/odusobiad.1441103
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1304622
dc.identifier.urihttps://hdl.handle.net/20.500.12899/2630
dc.identifier.volume15
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofOrdu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzTR-Dizin_20251023
dc.subjectSentiment analysis
dc.subjectSocial media
dc.subjectNFT
dc.subject(X) Twitter
dc.subjectHacker-Hatemi causality analysis.
dc.titleEconometric analysis of the relationship between social media shares and price and sales amount of NFT collections
dc.typeArticle

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