Atakan-Duman, SirinOzdora-Aksak, Emel2025-10-242025-10-242015978-605-64453-2-3#DEĞER!https://hdl.handle.net/20.500.12899/41622nd International Conference on Education and Social Sciences (INTCESS) -- FEB 02-04, 2015 -- Istanbul, TURKEYBased on institutional theory, this research studies the role of corporate social responsibility in organizational identity construction and online communication. The textual data analysis software Diction 7.0 and Concordance 3.3 is utilized to understand organizational identity construction by examining corporate websites of Turkey's eight largest banks. Study results revealed that banks construct their identities by utilizing a similar set of themes. Interestingly, the themes mainly communicated on the websites of the eight banks studies do not necessarily include economic outputs such as core banking functions or superiority, but the banks tend to heavily communicate their non -economic agendas such as sustainability and corporate social responsibility.eninfo:eu-repo/semantics/closedAccessOrganizational identity; corporate social responsibility; website; legitimacy; banking sector; Diction; Concordance; TurkeyConference Object820824WOS:000369591700092N/A