Atakan-Duman, SirinOzdora-Aksak, Emel2025-10-242025-10-2420140363-81111873-4537https://doi.org/10.1016/j.pubrev.2014.07.004https://hdl.handle.net/20.500.12899/3485This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. (C) 2014 Elsevier Inc. All rights reserved.eninfo:eu-repo/semantics/closedAccessCorporate social responsibility; Public relations; Institutional theory; Organizational identity; Turkey's banking sectorArticle10.1016/j.pubrev.2014.07.0044058628642-s2.0-84919481366Q1WOS:000347135000023Q3