Gültaş, Paşa2025-10-242025-10-2420232667-4408https://doi.org/10.55065/intraders.1393775https://hdl.handle.net/20.500.12899/1995This paper examines the impact of digital transformation and customer-centricity on the processes businesses use to create customer value in today's business world. It discusses the opportunities digital transformation presents to businesses and explores strategies for increasing customer value to achieve success in the current business environment. Additionally, the text offers practical illustrations of theoretical concepts using anecdotal evidence and real-life cases. Finally, through an analysis of emerging digital transformation trends and their potential benefits for companies striving to enhance customer value, it presents businesses with a strategic outlook.eninfo:eu-repo/semantics/openAccessBusiness AdministrationİşletmeReview Article10.55065/intraders.139377562223249