KAYNAK, İnanakıllıbaş, ermanCicek, Berat2025-10-242025-10-2420222148-2586https://doi.org/10.15295/bmij.v10i2.2014https://search.trdizin.gov.tr/tr/yayin/detay/534617https://hdl.handle.net/20.500.12899/2227This study investigates the effect of internal marketing practices on creative employee performance \rand the role of narcissistic leadership in this interaction. In this context, a survey study was conducted \rwith hotel, restaurant, and cafe (Horeca) employees, where internal marketing practices were \rintensively applied. According to the analysis results, it is found that internal marketing practices \rpositively affected creative employee performance, internal marketing practices hurt narcissistic \rleadership, and narcissistic leadership negatively affected creative employee performance. In \raddition, it was found that narcissistic leadership partially mediated internal marketing and creative \remployee performance.eninfo:eu-repo/semantics/openAccessİşletmeİşletme FinansArticle10.15295/bmij.v10i2.2014102664682534617