DSpace Arşivi :: by Yazar "Bakan, Ugur" değerine göre listeleniyor

Listeleniyor 1 - 1 / 1

Econometric analysis of the relationship between social media shares and price and sales amount of NFT collections
(2025) Bakan, Ugur; Korkmaz, Özge; Bakan, Ufuk
The emergence of social media platforms is revolutionizing the distribution of information, creating a dynamic environment where market sentiment can be conveyed quickly. Although many social media platforms exist, X (Twitter) serves as a significant medium for people to share their feelings and thoughts easily. In fact, it is noted that individuals' thoughts and demands shift based on interactions within this platform, leading to substantial effects on savings and consumption behaviors. Similarly, herd behavior is observed due to these interactions. This study is distinctive because it explores the interaction between X (Twitter) and NFT within the context of an evolving technological landscape. Specifically, the research investigates the relationship between the sentiment value derived from social media interactions on X (Twitter) and the sales price and sales volume of selected NFT collections. Hacker Hatemi’s (2010) causality test was employed, analyzing daily data from January 25, 2023, to January 26, 2024. The findings reveal that the sentiment value influences the sales amount and price of NFT collections.